Having said that, there are a lot of good, creative copywriters out there. Copywriters who will “wordsmith” your copy until it shines. And, frankly, a lot of them charge less than I do.

But let me ask you this…

When it comes to getting the leads and sales you need to grow your business, do you need a creative copywriter?

Or someone who has over a decade as the top travel seller in three agencies plus 24 years as a digital marketing copywriter with CRO and UX knowledge who understands the strategy behind the words?

Because there’s a BIG difference between penning a travel article, and crafting compelling ads, emails, landing pages, and turnkey sales funnels that transform skeptical leads into eager buyers — then bring them back for more.

Here are my most popular specialties:

1. Sales Funnels:

The hardest part about converting prospects is gaining trust and attention. That’s because you’re dealing with considered purchases, long sales cycles, and multiple voices in the mix.

And prospects prospects are worn out on promises that don’t materialize, so they’re biased and skeptical.

They’re also being bombarded with 20 times more advertising today than people did just a couple decades ago.

No wonder they’ve become desensitized to most marketing and advertising.

That’s why it’s not enough to send a prospect straight to your sales page after they’ve filled out a web form, or requested a whitepaper.

And why they’ll slip out of your hands faster than a dolphin at SeaWorld the second they sense a pitch before they’re good and ready.

The fact is, converting prospects is hard.

So hard that most businesses lose their shirt trying to convert leads too quickly.

But what if just a tweak or two to your conversion strategy and copy could help fix that? What if, instead of struggling to convert cold leads you were converting warm leads?

So much easier, right?

And just think of how much your sales team will love you when they’re talking to people who are already in a buying frame of mind!

Instead of trying to push, prod, and poke cold suspects into a buying decision, you’ll have an in-between step (or two, or three, depending on where your prospect is on the buyer awareness scale) that guides them further along your sales funnel if they’re a right lead — and filters them out if they’re not.

This means that now your sales team will be speaking to warmer leads — giving you higher conversion rates and lowering customer acquisition costs.

Now, doesn’t that sound like a more comfortable sell?

2. Individual Assets:

I can help with high-converting copy that always reflects your brand voice and always persuades.

Call on me for:

• Offer strategies
• Test copy
• Features+ (strategy that makes business and travel features 3x more persuasive)
• Presell-pages
• Ads
• Landing pages
• Sales letters
• Email sequences, promos, e-newsletters
• Lead-gen campaigns
• Direct mail
• Destination marketing collateral

Let’s jump on the phone or Zoom for 15 minutes to get acquainted. No pressure. No obligation. Let’s just get to know each other and see if further discussion makes sense.

Click to set up a time that’s convenient for you.