I help B2B travel, hospitality and MICE companies break through sales barriers
Land leads. Close deals. Grow Revenue. Faster.
With data-driven, customer-first sales copy and sales enablement content.
Selling corporate travel, hospitality & MICE services
is different
Unlike the straightforward approach to selling widgets or other services… corporate travel, hospitality and event services have a lot of moving parts.
And that means more challenges.
You contend with longer lead times than most B2B industries, crowded markets, more economic and environmental sensitivity, complex requirements, more stakeholders involved in decisions, and it’s heavily relationship-driven with a lot of 1:1 selling.
Not to mention the sometimes competing organizational goals, professional needs, personal desires, biases, and skepticism of your prospects.
And, here’s the kicker.
At the same time all of this is going on, you’re also selling an experience.
Whether you manage business travel, provide corporate venues, or organize conferences, you’re not just offering a service… you’re offering an experience.
And where there’s experience, there’s emotion.
This means you have to get the mix right — balancing strategic insights with persuasion and empathy — to connect with the emotional side of decision-making.
Why? Because even in business, emotion influences buying decisions. In fact, evidence shows emotion influences B2B buyers even more than B2C.
I believe that understanding your audience and identifying their unspoken emotions is the key to breaking through sales barriers.
And it’s what I can help you do.
10
years the top travel seller in 3 agencies (both B2B & B2C)
24
years digial / sales
copywriter & consultant
233
copywriting clients,
SMBs to corporations
7
years professional educator
for The Travel Institute
2
years hotel reservations
& management
Let’s Turn Your Sales Challenges Into Opportunities
Capture Attention, Drive Action
Transform browsers into buyers with meticulously crafted sales copy that resonates, persuades, and converts. You’ll have compelling narratives that turn your value proposition into customer action.
Boost My ConversionsAccelerate Your Sales Cycle
Salespeople don’t want to spend their time writing outreach emails, call scripts, and pitch decks. They want to sell. Yet great copy can boost results by 30%+. And that’s where strategic sales enablement content shines.
Accelerate My SalesTransform Your Own Copy
Perfect for when you or your team want to write your own copy. But you’d like a professional to look it over and help you make it a winner—boosting response and conversions. Ask me about Copy Coaching.
Coach My TeamDoes your sales team have the engaging, actionable content they need to get to “yes” faster?
“She’s a Real Pro”
Kammy is an extremely talented and skilled copywriter with a keen strategic mind and a terrific writing style: clear, crisp, compelling, conversational, with strong, motivating CTAs.
I highly recommend her for any kind of copywriting project, especially websites, emails, ads, and landing pages. She’s a real pro.
Steve Slaunwhite
Consultant, speaker, author of The Everything Guide to Writing Copy
“A Marketer’s Best Friend”
If you’re committed to increasing your bottom line — and want an enjoyable working relationship with someone who will take the marketing ball and run with it — Kammy is a marketer’s best friend.
Hiring her for your marketing projects is an investment that will pay you back many times over!
Valerie Young,
CEO, ChangingCourse.com
“Biggest July 4 in 4 States”
Awesome results from all of Kammy’s knowledge and suggestions. From our website to social media to online marketing, Kammy has produced consistent results.
Working with her helped the Chamber increase our July 4 event from 10,000 to over 40,000 visitors. Now, it’s the biggest Independence Day event in 4 states!
Joanne Flynn,
Executive Assistant, Laurel Chamber of Commerce
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