Turn more contacts into signed contracts. Faster.
With strategic content tools for B2B ag, equine and veterinary sales teams.
When reps have proven sales content to back them up, they outperform their peers by as much as 58% and see up to 20% higher close rates.
I use the VELOCITYContent™ framework to strategize and create that content for sales teams, providing them with proven sales tools that get attention, add value, and motivate prospects to say “Yes.” From first contact to signed contract (and every stage in between), you’ll have sales content that helps your reps get measurably better results.
Find out where your sales content is slowing deals down.
Start with a VELOCITYContent™ audit
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“This is so good, I wanted to buy my own products!”
—Selina Mack, CEO, Overdue Solutions
B2B sales teams are under pressure
to add value fast
74%
of B2B buyers choose the company that first adds value.
70%
of sales leaders say improving the ability to communicate value is their #1 priority.
65%
of sales reps say they don’t have enough valuable content to send prospects.
When reps can’t add value, deals start to stall
Most B2B sales teams have access to a lot of content. Trouble is, much of it doesn’t help them add value for prospects.
It’s either too old, too generic, too hard to customize, or too far removed from what buyers actually care about.
In fact, 60% – 90% of content created for sales teams goes unused because it doesn’t deliver what reps or buyers need.
Worse, buyers are saying the materials they do receive from vendors are “more focused on style than substance.” Ouch!
And those disconnects show up fast in the pipeline.
So reps improvise. They struggle to create content on their own or try AI shortcuts that often don’t land.
The result? Stalled deals. Frustrated reps. Wasted effort.
The good news?
⬇️⬇️
3 ways I help sales teams fix value gaps that stall deals
VELOCITYContent™
Audit & Roadmap
Does it seem like your sales materials are hindering more than helping your team? I review the materials your team is using now, spot the gaps, and show you what needs to be fixed or added to help reduce friction and accelerate pipeline.
VELOCITYContent™
Sales Tools
Are your reps winging it with outreach, follow-up, and sales conversations? I strategize and write response-driven sales content (emails, sell sheets, decks, objection handlers and more) so your team has tools that make selling easier, faster, and more effective.
Give my team better tools
VELOCITYContent™ Coaching
Does your team need help with sales materials they create in-house? I show teams how to strengthen strategy, clarity, tone, structure, persuasion (+ savvy ways to use AI) to boost the human connection and conversion power of their messages.
Coach my team
From trade show contacts to $500K in contracts
Most companies come home from trade shows with a stack of good leads and no real plan for what happens next. One manufacturer had exactly that problem.
I built a follow-up program that made it easy for their technical salesperson to stay in touch with new contacts after each show — without it taking over his day. Each touch took less than two minutes to personalize. The content was already written. He just had to send it.
Eighteen months later, two prospects from that first show turned into $500,000 in sales.
Before the system existed, they had no idea if any show had ever produced a single customer.
If your reps are meeting good people at shows and losing touch afterward, that’s a solvable problem.
See the trade show follow-up system
Why companies trust me with their sales content
Over the past 25 years, I’ve written response-driven copy for companies across 24 industries, including:
- A lead-gen campaign that landed over $1 million in contracts within 2 days for a financial advisor
- Cold emails that jumped from 0 to 13.35% lead conversion for a food industry manufacturer
- An email campaign that 4x’d attendance at a conference & expo.
- A member reactivation campaign that achieved 75% renewals for a professional association
- Content marketing and PR that helped a Chamber of Commerce grow annual event attendance from 10,000 to 40,000 in one year.
- Strategy and scripting that gave an equine equipment company more persuasive explainer videos
- Messaging refresh that helped a pet software company turn tech jargon into compelling, conversational case studies
And hundreds more that needed messaging their buyers could understand, trust, and act on.
These days, I specialize in sales messaging strategy and copywriting for B2B companies in the Ag, Equine and Veterinary industries. I bring a strategist’s eye, a copywriter’s persuasion, and Montana values rooted in farm-town living, 4-H fairs, rodeos, and backyard horses to each project.
That grounding helps me strategize and create sales tools that enable teams in these high-ticket, high-touch industries to land more meetings, have better conversations, and close more deals.
See what better sales content could do for your team
Get sales assets rooted in strategy. Not guesswork.
CRMs and AI apps can create sales emails and content that’s fast and targeted to buying signals. But fast and targeted doesn’t mean good. Most reps aren’t messaging strategists and they don’t have a reliable way to tell whether AI-generated content will actually work.
I help solve that by building the master assets, improving what your team writes, and upgrading AI-generated content so your reps have better source material to work from — not more AI slop to clean up later.
That includes outreach emails • battlecards • selling guides • talk tracks • video scripts • sell sheets • sales decks • proposals • case studies and more. So your team has tools that work for each stage of the sale.
Start with a VELOCITYContent™ audit