Go from first contact to signed contract faster
with strategic content tools for agribusiness, food tech and veterinary sales teams.
When reps have powerful sales tools to back them up, they outperform their peers by as much as 58% and see 20–30% higher win rates.
I strategize and create those tools — proven sales assets — that get attention, add value, and motivate prospects to say “Yes.” From first contact to signed contract (and every stage in between), you’ll have sales content that helps your reps get measurably better results.
See how my VELOCITYContent™ helps accelerate sales
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“Hiring Kammy is an investment that will pay you back many times over.” —Selina Mack, CEO, Overdue Solutions
Challenges facing B2B sales teams today
74%
of B2B buyers choose the company that first adds value.
70%
of sales leaders say improving the ability to communicate value is their #1 priority.
65%
of sales reps say they don’t have enough valuable content to send prospects.
The sales content gap is real
Most B2B sales teams have access to a lot of content. Trouble is, much of it doesn’t help them add value for prospects.
It’s either too old, too generic, too hard to customize, or too far removed from what buyers actually care about.
In fact, 60% – 90% of content created for sales teams goes unused because it doesn’t deliver what reps or buyers need.
Worse, buyers are saying the materials they do receive from vendors are more focused on style than substance. Ouch!
And those disconnects show up fast in the pipeline.
So reps improvise. They struggle to create content on their own or try AI shortcuts that often don’t land.
The result? Stalled deals. Frustrated reps. Wasted effort.
The good news?
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3 ways I can help you close the gap and boost results
VELOCITYContent™
Follow-Up Systems
Do you find deals stalling because your reps don’t know what to send after the first or second touch? I create follow-up systems that give reps valuable messages and assets that keep prospects engaged. Each touch has a purpose, answers questions, builds trust, and keeps the conversation moving after trade shows, demos, and other events.
VELOCITYContent™
Sales Tools
Are your reps “winging it” with their outreach efforts? Guessing what to say in sales conversations? Reinventing sales materials on the fly? They’re losing momentum. I strategize and write response-driven sales tools (emails, sell sheets, decks, objection handlers, proposals, and more) that help make selling easier, faster, and more successful.
Help my team sell more
VELOCITYContent™ Coaching
Does your team create sales content in-house, but they’re unsure if it’s actually helping? I provide copy coaching to improve strategy, clarity, structure, tone, and persuasion. They get direct, practical feedback they can apply right away. I also teach savvy ways to use AI while protecting your brand and improving results across your materials.
Coach my team
Who else wants results like these?
When Stillwater Mining Company wanted to sell its gypsum byproduct to area farmers, I turned a dense soil study into a compelling advertorial that spoke to a real concern for farmers. The result? One placement. Two weeks. All 200 tons sold out.
“Gypsum is a byproduct of our smelting process. It’s also EPA-certified as a safe and effective treatment for sodic soil. Kammy reviewed the soil study, interviewed the scientists, wrote an advertorial, and got it placed in an agricultural publication for us. The response was immediate. Farmers bought out the entire stockpile in two weeks, and it sells as fast as we produce it. Kammy has the ability to get across important ideas in a clear and understandable manner. I enthusiastically recommend her for any work that takes advantage of her copywriting and sales skills.” — Greg Roset, Smelter Superintendent, Stillwater Mining Company
Curious how you can get similar results?
Over 300 companies have trusted me with their marketing and sales copy… and here’s why
Over the past 25 years, I’ve written response-driven copy for companies across 24 industries, including:
- A lead-gen campaign that generated over $1 million in contracts within 2 days for a financial advisor
- Cold emails that went from 0 to 13.35% reply rate for a logistics industry manufacturer
- A trade show follow-up plan that cut rep writing time 70% and tripled response for a manufacturer in food distribution.
- A reactivation email campaign that achieved 75% renewals for a professional association
- Content marketing and PR that helped a Chamber of Commerce grow annual event attendance from 10,000 to 40,000
- Messaging strategy and scripts that gave an equine equipment company more persuasive explainer videos
- Case studies that helped a pet software company turn tech jargon into compelling, conversational case studies
And hundreds more that needed messaging their buyers could understand, trust, and act on.
These days, I specialize in sales enablement content strategy and copywriting for B2B companies in the Agribusiness, Food Tech and Animal Health/Veterinary industries. I bring a strategist’s eye, a copywriter’s persuasion, and Montana values rooted in farm-town living, 4-H fairs, rodeos, and backyard horses to each project.
That grounding helps me strategize and write content that enables B2B sales reps in these high-ticket, high-touch industries to land more meetings, have better conversations, and close more deals.
See what strategic sales content could do for your team
Get sales assets rooted in strategy. Not guesswork.
I’ve spent years studying how to connect with different buyers, understand the drivers behind their decisions, and motivate them to respond. I’ve also backed that up with professional certifications in sales enablement strategy and copywriting, customer acquisition, applied neuromarketing, buyer psychology and persuasion, and AI.
But what matters most is how I put it all to work for you… creating strategic sales content, mapped to the buyer’s journey.
That might include outreach emails • battlecards • selling guides • scripts • sell sheets • sales decks • proposals • case studies • lead magnets • AI content upgrades, and more. So your team has tools that work for each stage of the sale.
Let’s map out your sales content strategy