That’s what my copy coaching services are all about.

It’s a great choice when you (or a member of your team) want to write the copy, but want professional advice and editing to transform it into a winner.

Here’s how this works:

1. Send me the appropriate links, PDF or physical example of your marketing asset or even all the conversion assets you’re working on. (Ads, landing page, emails, etc.)
   
   
2. I will go through the copy and the conversion strategy to understand how the piece(s) fits into your overall conversion ecosystem.
   
   
3. I’ll perform 9 copy sweeps to identify any problems or missed opportunities in your messaging, including:
   
   • The big idea, theme, promise
   • Voice and tone
   • Style (using either your style guide, AP or Oxford)
   • So what? (WIIFM – What’s In It For Me?)
   • Proof/Credibility
   • Specificity
   • Heightened emotion
   • Risk reversal
   • Accuracy – I’ll review numbers and dates. But especially important for travel/hospitality, I’ll double-check facts in historical, cultural, heritage, and culinary mentions.
     
     
4. I’ll also evaluate the copy according to my 7-Cs Copy Rubric:
   • Clear – overall theme, messaging, CTVs and CTAs are easy to navigate and understand.
   • Concise – every element has a purpose, no bloated copy or design
   • Compelling – layout, images, messages all do their part to persuade
   • Consistent – maintains voice, theme, feeling/emotion across assets 
   • Contextual – obvious path flow, where did people come from? Do they know what to do next? Have you given them what they need to proceed?
   • Credible – elements, messaging work together to build trust. Does anything feel sneaky, tricky or manipulative? Does anything accidentally shake belief or confidence or cause them to question what you’re saying?
   • CTVs & CTAs – are visually obvious, strong and motivating. CTVs (Calls to Value) are used everywhere before the sale. CTAs (Calls to Action) are reserved for purchase buttons and text links in the shopping cart or sales page.
     
     
5. Just click the link below when you’re ready for help.