Boost Your Sales Team’s Performance with a VELOCITYContent™ Audit

Do your salespeople struggle with any of these?

  • Outreach isn’t working as well as it could
  • Difficulty communicating value
  • Not as productive as they could be
  • Sending content randomly — and it’s not compliant, on-brand, or up-to-date
  • Struggle to overcome objections effectively
  • Stressed about making sales quotas
  • Struggle to inspire with ideas

These challenges can lead to even longer sales cycles, missed opportunities, and ultimately, unrealized revenue potential.

The VELOCITYContent™ Audit helps identify the messaging gaps in your sales process and content assets and provides tailored solutions to empower your team.

How It Works:

  1. Deep Dive Analysis: I examine your current sales process, materials, and team feedback.

  2. Identify Content Gaps: I pinpoint where additional or improved sales content could boost performance.

  3. Custom Content Recommendations: I propose a suite of tailored sales materials designed to address your prospect’s specific needs.

What sets my approach apart is the rigorous process I use to develop high-performing sales copy using my VELOCITYContent™ Framework. And viewing each asset through my:

7-Cs Rubric for Sales-Driven Copy

Let’s make sure your sales materials are strategic and persuasive by making sure they’re always…

  • Clear – overall theme, messaging, and CTAs are easy to understand.

  • Concise – every element has a purpose, no bloated copy.

  • Compelling – layout, images, and messages all do their part to persuade.

  • Consistent – maintains voice, theme, feeling/emotion across assets.

  • Contextual – considers various influences that can impact the buying decision. What buying stage are they in? What role in the company? Who else is involved in the decision? Do they know what to do next? Have you given them what they need to take the next step?

  • Credible – elements and messaging work together to build trust. Does anything feel disconnected or manipulative? Does anything accidentally shake belief or confidence or cause them to question what your reps are saying?

  • CTAs – are obvious and motivating.

If it sounds like a VELOCITYContent™ Audit could be helpful to you, just click below to get the conversation started.

Audit My Sales Content

Your revisions are HOT

“Thanks, Kammy. Your suggestions for the CWB promo are excellent! By the way, your revisions to our website and e-mail sales letter are HOT. Thanks again for all your help with that, too.”

Craig Palenshus, Marketing Director,
Communication Resources