How VELOCITYContent™
Helps Ag Sales Teams Close Faster
As a sales leader, you know the pressure to capture more. Convert more. Close more.
Yet, salespeople often lack the right content at critical points in the sales journey to close deals effectively.
Sales managers find themselves overwhelmed and unable to produce the necessary content quickly.
Marketing departments may not fully understand the needs of sales teams, leading to content that prospects won’t read and sales won’t use.
Now, the big question is… what do you do about it?
Introducing the VELOCITYContent™ Method
A strategic approach to sales content creation that helps . . .
- Increase your team’s productivity (no more struggling to write sales emails, call scripts, sales decks, etc.. Your team can now focus on selling).
- Set your team up to have more meaningful conversations with prospects.
- End the guesswork of what to say and how to say it to get results.
How it works
Every great project starts with understanding what drives your business. In this phase, I look at your sales process, market dynamics, and buyer journey to uncover what moves the needle. Through conversations with your team, I identify where content can make the biggest impact. The goal? To align your content needs with your strategic objectives so everything fits seamlessly into your sales process—and delivers measurable results.
Your buyers are at the heart of everything. In this phase, I want to get to know them—what challenges they face, what motivates them, and what holds them back. I refine or build detailed personas that reflect their priorities and decision-making processes. By understanding their needs on a deeper level, I make sure each piece of content speaks to the right person at the right time.
Before creating anything new, I take stock of what you already have. I review your existing tools—everything from internal templates to customer-facing materials—to see what’s working, what’s not, and what’s missing. By identifying gaps and opportunities, I deliver a clear, prioritized roadmap. This ensures every piece of content aligns with your sales goals and is ready to support your team.
Great content starts with a strong message. In this phase, I develop a framework that connects your value proposition directly to your buyers’ needs. I’ll refine your key selling points, back them up with proof, and build a guide that keeps everything consistent and compelling. The result? Messaging that builds trust, sets you apart, and helps close more deals.
I want to know my ideas have the highest probability of working before diving into full-scale content creation. That’s why I test key ideas and messaging with AI before it “sees the light of day.” I’m also happy to run it by your team for their feedback to ensure we’re hitting the mark and making adjustments where needed. This phase sharpens the strategy so every piece of content is practical, relevant, and ready to drive results.
This is where everything comes together. I create high-quality, persuasive content tailored to your specific sales scenarios and buyer needs. From email templates and call scripts to sell sheets and case studies, every asset is designed to be useful and impactful. By collaborating with your team throughout the process, I ensure the final content is aligned, polished, and ready to help your sales team succeed.
Great content evolves with your business and the market. In this phase, I analyze how the materials perform in the real world, gathering feedback from your team and reviewing key metrics. Based on this data, I make refinements to keep the content fresh, relevant, and effective. Optimization ensures your sales tools continue to deliver value and adapt to changing buyer needs and competitive pressures.
Your Path to “Yes”
With VELOCITYContent™ you’re not just investing in content — you’re investing in growth.
Engagement growth. Sales growth. Revenue growth.
If you’re looking to close deals more efficiently, VELOCITYContent™ is your strategic advantage.