How VELOCITYContent™
Helps Sales Teams Close Faster
As a sales leader, you know the pressure to capture more. Convert more. Close more.
Yet, salespeople often lack the right content at critical points in the sales journey to close deals effectively.
Sales managers find themselves overwhelmed and unable to produce the necessary content quickly.
Marketing departments may not fully understand the needs of sales teams, leading to content that prospects won’t read and sales won’t use.
Now, the big question is… what do you do about it?
Introducing the VELOCITYContent™ Method
A strategic approach to sales content creation that helps . . .
- Increase your team’s productivity (no more struggling to write sales emails, call scripts, sales decks, etc.. Your team can now focus on selling).
- Set your team up to have more meaningful conversations with prospects.
- End the guesswork of what to say and how to say it to get results.
How it works
Everything centers on the buyer. So, we start with a collaborative session about your audience: their priorities, pain points, objections, decision criteria, and goals. Together, we’ll define the key elements influencing their decisions. If you have buyer personas, great! If not, I’ll be glad to help create them.
We look at your buyer’s journey from awareness to decision. I’ll work with you to identify the critical challenges, questions, and emotional triggers your buyers face at each stage. Your content will be crafted to address these factors, so it builds trust and momentum through the process.
We talk about your sales process, including how leads move through your pipeline, how they’re handed off from marketing to sales, what defines an SQL, and what triggers progression between pipeline stages. This ensures your content supports key moments in the sales cycle.
Next, I review your existing sales content—emails, sales decks, case studies, follow-ups, nurture sequences, etc. We’ll identify strengths, weaknesses, gaps and opportunities for improvement. Then we’ll discuss what’s working, what’s not, and what’s needed to align your content with buyer expectations and your sales goals.
Great content starts with a strong message. In this phase, I develop a framework that connects your value proposition to your buyers’ needs. I’ll refine your key selling points, back them up with proof, and create a structure that keeps everything consistent and compelling. The result? Messaging that builds trust, sets you apart, and helps close more deals.
Here’s where everything comes together. I turn the copy platform into emails, calls scripts, case studies, whatever is needed for this project. Each piece is designed to resonate with your audience, overcome objections, and move your prospects toward confident decisions.
Your sales content often needs to work for multiple personas in a company. So, I write multi-threaded assets that speak to each decision-maker involved. This ensures that your messaging aligns with the unique goals, challenges, and priorities of different stakeholders.
For projects that deliver measurable results, we’ll discuss what to track and how. For instance, common metrics for a lead-gen campaign might include open rates, click-through rates and conversions to MQL. Wherever possible, we’ll discuss benchmark numbers so you can compare future results and see how the campaign performs over time.
For content that’s not part of a campaign, such as cold emails, call scripts, sales decks, etc., I follow up with you and your team to gather feedback on how the content is working for them: Is it helping move deals forward? Addressing objections? Building trust? This insight, combined with any available performance data, helps us refine your content to make it even more effective.
Your Path to “Yes”
With VELOCITYContent™ you’re not just investing in content — you’re investing in growth.
Engagement growth. Sales growth. Revenue growth.
If you’re looking to close deals more efficiently, VELOCITYContent™ is your strategic advantage.