Where I Stand on AI in the Creative Process and My Business
As a B2B copywriter/content strategist, it’s part of my job to stay current on tools, trends, and messaging approaches.
And AI has become a big part of the conversation.
I have studied the pros and cons of AI in the creative process. And the ethical implications of this tool in my work.
There’s no denying the incredible power AI offers for so many uses. In agribusiness, AI and machine learning are revolutionizing how companies approach sales and marketing — from predictive analytics for crop yields and demand forecasting to automating those mind-numbing repetitive tasks.
That’s why I have adopted various AI models to assist me with specific tasks to improve productivity while creating original, effective copy with the highest probability of getting results.
At the same time, I understand the risks inherent in the use of AI, especially in a commercial environment — including copyright issues and brand protection. In fact, I wrote an article about it here.
So, here is my policy:
To protect my clients’ brand reputations and to ensure copyright protections, I write original copy.
To accomplish this, I maintain the roles of strategist and writer. In other words, I handle the messaging strategy, emotional targeting, and writing, while following my VELOCITYContent™ framework to manage the process and deliver persuasive copy aligned with the persona and buyer journey.
I do, however, use AI as an analytical assistant. For example, I may use it to gather market and audience insights, conduct topic research, explore alternative ideas, and perform quality checks with my 9Cs Copy Analyzer.
IMPORTANT: I know there isn’t 100% privacy in this world. So, if you provide me with any sensitive information: a trade secret, internal processes, or anything that is otherwise confidential, I will never put that information into AI without your permission. And, frankly, I advise against doing it at all.
Bottom line: AI is an excellent tool for moving through research and analysis quickly, so more time can be spent on making the copy as effective as possible.
And that’s how I use it: As an assistant — NOT a replacement.
The finished work I produce for you will be original, leveraging research, industry knowledge, emotional intelligence, and 25 years of experience writing engaging high-performing copy.