How a Sales Enablement Copywriter Helps Solve Real-World Sales Challenges

I help sales leaders solve this issue by combining messaging strategy, proven copywriting formulas and sales frameworks to create enablement content that supports sales processes and helps teams sell more effectively.

Crafting Sales Content That Works

I’m Kammy Thurman, a sales copywriter and consultant with 24 years of experience driving leads, sales, and revenue across diverse industries.

I also have 13 years of face-to-face sales experience, so I think I have a pretty good idea of the challenges your sales team faces. And I create content that can help them engage with prospects more effectively.

My approach is customer-centric, focusing on empathy and understanding so your messaging resonates with your prospect’s motivations, needs, challenges, goals, and desired outcomes. That means you’ll have sales enablement content that:

• Speaks directly to real issues your prospects face, making it relevant and actionable.
  
  
• Simplifies complex ideas and offerings into clear, compelling messages that resonate with your prospects.
  
  
• Highlights your unique strengths and value propositions, making it easier for prospects to see why they should choose you.
  
  
• Prepares your sales team with effective responses to typical buyer objections, facilitating smoother conversations.
  
  
• Fosters meaningful connections with prospects, encouraging them to explore your solutions further.
  
  
• Aligns your sales materials with your overall objectives, providing a more unified approach your team can rely on.
  
  
•  Provides prospects with the information they need to make informed choices, increasing trust and confidence in your solution.

Switching to a new solution often feels daunting for prospects, even if they see the benefits of your product or service.

Addressing your prospect’s concerns, simplifying the decision-making process, and providing clarity and reassurance at each step can help your prospects feel more confident about making the switch.

That means less hesitation, more trust, and a quicker path to the close.

And that’s what professionally written sales enablement content can help your team do.

Tailored Approach for Measurable Results

Using my VELOCITYContent™ Method, I develop:

• Internal sales assets: Email templates, call scripts, battlecards, sell sheets, sales decks, proposal templates, and more.
  
• external sales assets: Ads, landing pages, email sequences

Each piece is focused on moving prospects through your sales pipeline more efficiently.

Get a Fresh Perspective

I primarily work with mid-market B2B companies in agriculture, travel/transportation, and hospitality, but I’ve worked in 24 industries over the years.

This experience has taught me how to reach very different markets with very different messages and guide them to the sale.

It also allows me to “cross-pollinate” new insights and ideas for your sales messaging strategy.

Streamlining Your Sales Process

My goal is straightforward. To help your team sell more effectively. Let’s work together to:

• Refine your buyer personas
• Clarify your unique value propositions
• Create assets customized to various decision-makers
• Equip your team with tools they’ll actually use

If you’re looking for no-fluff, results-oriented assets to enhance your sales team’s efforts and close more deals…