Make the task easier and have a sales asset that gets significantly better results.

That’s what my copy coaching services are all about.

It’s a great choice when you (or a member of your team) want to write the copy but want professional advice and editing to transform it into a winner.

Here’s how this works:

1. Send me the appropriate links, PDF or Word doc with the copy you’re working on.

2. I will comb through the copy and the context to understand how the piece(s) fits into your overall sales process.

3. I’ll also evaluate the copy according to my 7-Cs Copy Rubric:

• Clear – overall theme, messaging, and CTAs are easy to understand.
  
  
• Concise – every element has a purpose, no bloated copy.
  
  
• Compelling – layout, images, and messages all do their part to persuade.
  
  
• Consistent – maintains voice, theme, feeling/emotion across assets.
  
  
• Contextual – obvious path flow, where did people come from? Do they know what to do next? Have you given them what they need to proceed?
  
  
• Credible – elements and messaging work together to build trust. Does anything feel tricky or manipulative? Does anything accidentally shake belief or confidence or cause them to question what you’re saying?
  
  
• CTAs – are visually obvious, strong, and motivating.
  
  

Just click the link below when you’re ready for help.