I help B2B travel, hospitality, MICE and professional development companies break through sales barriers
Land leads. Close deals. Grow Revenue. Faster.
With data-driven, buyer-focused sales copy and sales enablement content.
Accelerating Sales for B2B Companies in
Travel, Hospitality, MICE, Professional Development
As a B2B seller in of travel, hospitality, MICE (Meetings, Incentives, Conferences, and Exhibitions) and professional development services, you know all-too-well the challenges of cutting through the clutter to reach your ideal customers.
In fact, there’s so much to cut through, studies show that 86% of B2B buyers report feeling overwhelmed with sales content when considering a purchase. (Showpad, 2018).
Meanwhile, less than 25% of that content is seen as relevant or valuable (Forrester, 2019).
The reality is, your prospects are bombarded with generic marketing messages and sales pitches every single day.
They’ve grown numb to the same old tactics, and are actively tuning out anything that doesn’t speak directly to their unique pain points and desired outcomes.
This makes it incredibly difficult to differentiate your offering, build trust with your target audience, and secure the conversions you need to drive sustainable growth for your business.
The big question is… how do you fix that?
Introducing the VELOCITYContent™️ Framework
A customer-first approach that helps sales teams
get to the “yes” faster.
VELOCITYContent™️: How It Works
In the B2B world, success hinges on your ability to forge authentic emotional connections that guide your buyers toward their desired outcomes.
Through the VELOCITYContent™️ Method, you’ll receive sales messaging and enablement content purposefully engineered to resonate at a deeper psychological level.
The key pillars:
- Buyer Psychology Immersion
We start by conducting in-depth research into the core emotional drivers, fears, biases, and decision-making processes of your target buyers. Leveraging tools like behavioral analytics, psychographic data, customer feedback, and sales team input provides a better understanding of their reality. - Emotional Messaging Frameworks
Using these buyer insights, we develop resonant messaging frameworks and positioning centered around the emotional position you’re buyer is in currently and what they need to know and feel to take the next step. - Logical Reasoning Frameworks
Rather than relying on features and benefits alone, we craft sales messaging that accounts for the cognitive processes and decision-making patterns of your B2B buyers. This allows the content to connect on a deeper, more resonant level.
Specifically, we use research-backed communication techniques that align with how buyers’ brains naturally process information in a professional context, such as:
- Using concrete, specific language and examples that aid comprehension
- Employing logical reasoning frameworks to guide buyers through your value storyline
- Mirroring the language your buyers use
- Structuring information in a systematic flow that reduces cognitive strain
- Incorporating authoritative proof points that build trust and credibility
- Objection Handling
A key component of VELOCITYContent™️ is identifying and calming potential buyer concerns and objections. This is where strategic messaging and emotionally compelling copy are especially important for overcoming doubts and skepticism. - Empathetic View Point
Rather than dry facts, we weave authentic stories and emotional threads throughout your sales content that build trust, provide crucial context, and guide buyers toward their desired outcomes.
The VELOCITYContent™️ Method puts your buyer at the center of your sales messaging strategy so you can get to the heart of what drives their decisions.
We then create sales content purposefully engineered to forge emotional connections that compel action.
The result is sales messaging strategy and copy that informs and persuades in an authentic, empathetic way. One that aligns with how your buyers actually make decisions.
Let’s Turn Your Sales Challenges Into Opportunities
Copy for marketing teams
Transform browsers into buyers with meticulously crafted sales copy that resonates, persuades, and converts. You’ll have compelling narratives that turn your value proposition into customer action.
Accelerate My Leads
Copy for sales teams
Salespeople don’t want to spend their time writing outreach emails, call scripts, and pitch decks. They want to sell. Yet great copy can boost results by 30%+. And that’s where strategic sales enablement content shines.
Accelerate My Sales
Transform Your Own Copy
Perfect for when you or your team want to write your own copy. But you’d like a professional to look it over and help you make it a winner—boosting response and conversions. Ask me about Copy Coaching.
Coach My Team10
years the top travel seller in 3 agencies (both B2B & B2C)
24
years digial / sales
copywriter & consultant
233
copywriting clients,
SMBs to corporations
7
years professional educator
for The Travel Institute
2
years hotel reservations
& management
Does your sales team have the engaging, actionable content they need to get to the “yes” faster?
“She’s a Real Pro”
Kammy is an extremely talented and skilled copywriter with a keen strategic mind and a terrific writing style: clear, crisp, compelling, conversational, with strong, motivating CTAs.
I highly recommend her for any kind of copywriting project, especially websites, emails, ads, and landing pages. She’s a real pro.
Steve Slaunwhite
Consultant, speaker, author of The Everything Guide to Writing Copy
“A Marketer’s Best Friend”
If you’re committed to increasing your bottom line — and want an enjoyable working relationship with someone who will take the marketing ball and run with it — Kammy is a marketer’s best friend.
Hiring her for your marketing projects is an investment that will pay you back many times over!
Valerie Young,
CEO, ChangingCourse.com
“Biggest July 4 in 4 States”
Awesome results from all of Kammy’s knowledge and suggestions. From our website to social media to online marketing, Kammy has produced consistent results.
Working with her helped the Chamber increase our July 4 event from 10,000 to over 40,000 visitors. Now, it’s the biggest Independence Day event in 4 states!
Joanne Flynn,
Executive Assistant, Laurel Chamber of Commerce
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